OUR CREDO

THIS IS WHO WE ARE. WHAT WE BELIEVE IN.

THE VALUES THAT GUIDE US

01. MADE FOR EVERYONE

MADE FOR YOU

We reject unattainable “standardized” beauty ideals and stereotypes of all kinds.
We think you look amazing. Sans filter.

Our products are made to celebrate your unique beauty.

No matter your skin color.
No matter your gender.

02. ROOTED IN ANCIENT WISDOM

MADE FOR THE MODERN DAY

By merging centuries of knowledge and traditional African ingredients with the latest in cosmetic chemistry, we create safe, gentle, performant products that promote healthier, more resilient skin.

Our formulas target the most common modern-day skin issues and help protect you from today’s environmental stressors.

03. HEALTHY SKIN STAYS BEAUTIFUL

AND RESILIENT FOR LIFE

That’s why all of our formulas nourish, protect, and support your skin’s long-term health.
Made with potent natural Ethnobotanicals, our formulas care for all the layers of your skin, improving its look and feel but also its resilience to damage.

04. TRADITIONAL KNOWLEDGE

HAS A LOT TO TEACH US

Native populations around the world are a treasure trove of valuable knowledge about how to use local botanical ingredients for food, medicine, and personal care.

Modern science confirms what traditional peoples have known for centuries: these plant ingredients contain highly beneficial substances in their bioavailable form, making them ideal for use in skincare.

05. RESPONSIBLE, ETHICAL SOURCING

ALWAYS

Whenever possible, we use organic, wild-harvested raw ingredients in our products.

We select our providers with the utmost care, ensuring they share our dedication to conscious sourcing.

06. SUPPORTING AFRICA

THROUGH SUSTAINABLE SOURCES

When sourcing our prized raw ingredients, we work with initiatives that help conserve endangered African landscapes and use plant resources sustainably, preserving them for the next generation.

And by increasing demand for these sustainably-sourced ingredients, we’re contributing to the economic welfare of rural communities.

07. WHEN IT COMES TO SKIN

LESS CAN BE MORE

For each Enudium product, we focus on a handful of hero actives for maximum benefit, rather than jam-packing it with dozens of plant extracts at low percentages.

And when it comes to fragrance, we stick to the same “less is more” approach. We have unscented options and lightly-scented options, making them ideal for all genders.

08. SAFE, EFFECTIVE, GENTLE

FORMULATIONS

Many skin issues can be traced to harsh, chemical-laden skincare products or formulas with damaging percentages of ingredients that overwork the skin.

All our formulas are crafted to provide just the right balance for each active ingredient: not too little to be ineffective, and not too much to be damaging.

Gentle, effective, and highly skin-beneficial.